Phase 17 | Week Zero 9 to 15 November
Week Zero Comms
Every email and form going out from your studio, in order. Everything sends automatically. Tap any email to see it.
At a glance
The block runs Mon 16 Nov to Sun 20 Dec (4 training weeks plus testing week). Early sign-ups get Phase X (21 to 27 Dec) as well. After the block it rolls into a normal membership unless they cancel.
The Forms
The page every email links to. People pick their studio and get their pass set up.
Open the formWhere the offer emails send people to sign up to the block.
Open the formFor people who never booked.
Coming soonThese are the live forms. Anything filled in here is a real sign-up, so look but don't submit.
Before Week Zero: getting sign-ups
Five emails to people who are not members yet. Here is exactly who gets them.
- Everyone on file who has never done a trialAny profile at your studio, from any time, with no trial on record.
- Trials more than 60 days ago who did not buyDid their trial over 60 days ago and have not bought anything since. Recent trials (last 60 days) are left out.
- Current membersThey get the bring-a-mate emails below instead.
- ClassPassAnyone who comes through ClassPass.
- Anyone who has had a Week Zero pass beforeFrom any past Week Zero.
Wed 4 NovWeek Zero is back, {{contact.first_name}}.Seven days of free training at CONDITN. Mon 9 to Sun 15 November. No catch.Leads who haven't signed up
Open full sizeThu 5 NovThis is what a week looks like, {{contact.first_name}}.Week Zero is on. Every class free, 9 to 15 November. Here's what you're walking into.Leads who haven't signed up
Open full sizeFri 6 NovThe room makes the difference, {{contact.first_name}}.Week Zero, 9 to 15 November. Come train with us for a week, free.Leads who haven't signed up
Open full sizeSat 7 NovLast chance for your free week, {{contact.first_name}}.Week Zero starts Monday. Sign-ups close soon. Don't miss it.Leads who haven't signed up
Open full sizeSun 8 NovStarts tomorrow, {{contact.first_name}}.Week Zero begins Monday. Last call to grab your free week.Leads who haven't signed up
Open full sizeMembers: bring a mate
Current members, asking them to bring someone along.
Wed 4 NovBring a mate to Week Zero, {{contact.first_name}}.Members get first dibs. A free week for you and a mate, 9 to 15 November.Current members
Open full sizeFri 6 NovWho'd love this, {{contact.first_name}}?Think of one person. Send them a free week of Week Zero.Current members
Open full sizeSun 8 NovLast chance to bring someone, {{contact.first_name}}.Week Zero starts Monday. Get a mate signed up before it kicks off.Current members
Open full sizeAfter someone signs up
Sent automatically. Nobody at the studio needs to do anything.
Straight awayYou're in for Week Zero, {{contact.first_name}}.Here's what happens next. Booking opens this Friday for 9 to 15 Nov.Everyone who signs up on the form
Open full sizeFri 6 Nov, morningYour pass is live, {{contact.first_name}}. Book your week.Booking's open. Lock in your Week Zero classes now.Everyone signed up: pass is live, booking open
Open full sizeFri 6 Nov, afternoonBook the whole week today, {{contact.first_name}}.Lock in every session now so you're guaranteed a spot.Everyone signed up: book the whole week
Open full sizeSat 7 NovSpots are filling for next week, {{contact.first_name}}.You haven't booked yet. Grab your Week Zero classes before they go.Signed up but not booked yet
Open full sizeSun 8 NovAll set for Week Zero, {{contact.first_name}}.You're booked in. Here's how to make the most of Week Zero.Signed up and booked in
Open full sizeSun 8 NovWeek Zero starts tomorrow, {{contact.first_name}}. Book tonight.You're signed up but not booked. Lock in a class before it starts.Signed up but still not booked
Open full sizeStraight away (Thu 5 to Sat 7 Nov)You're in for Week Zero, {{contact.first_name}}.Thanks for grabbing your pass. Here's what's coming.Grabbed the free pass themselves in the app
Open full sizeStraight away (Sun 8 Nov)You're in, {{contact.first_name}}. Week Zero starts tomorrow.Book your first class tonight so you're ready to go.Grabbed the free pass in the app on Sunday
Open full sizeDuring Week Zero: the offer
People who have been coming in. They stop getting these the moment they sign up, or if they reply (a person at the studio picks it up from there).
The offer form only shows the standard 5-week block. On Wed 11 Nov and Fri 13 Nov (until midnight) the emails promise a free 6th week, so you add it by hand for anyone whose offer form arrives on either of those days:
- Paid $249 upfront: training runs to Sun 27 Dec instead of 20 Dec, and their membership starts 27 Dec.
- Paying $50 a week: their first week is free, and the first $50 comes out on Mon 23 Nov.
Forms that arrive on any other day get the standard 5 weeks (to Sun 20 Dec).
Wed 11 NovSign up today, get an extra week freeSign up today and get an extra week free on top. Limited spots at every studio.Attended 2+ sessions, or 1 with another booked. Today only: 6 weeks for $249
Open full sizeFri 13 NovOffer extended. One more day.Massive uptake, so the offer is extended for today only. Lock in your block and the free week is still yours.Got Wednesday's offer, not signed up yet. Today only: 6 weeks for $249
Open full sizeFri 13 NovSign up today, get an extra week free$249 for 6 weeks, or $50 a week. Sign up today and the extra free week is yours.Started coming in after Wednesday. Today only: 6 weeks for $249
Open full sizeSat 14 NovStay on track. Week Zero wraps up tomorrow.Keep the momentum you built this week. The block offer is only available until Sunday night.Everyone in the offer group not signed up yet. 5 weeks for $249
Open full sizeSun 15 Nov, after the last sessionDon't lose the momentum.Week Zero ends tonight, don't lose the momentum. $50 a week or $249, ends tonight.Everyone in the offer group not signed up yet. Last call
Open full sizeDuring Week Zero: never booked
People holding a free pass who never booked a class. To be confirmed: whether the extension runs this time.